While talking one day with my neighbor and friend Richard Leib about ways in which we thought technology is or isn’t positively impacting the human experience, Richard noticed my Tile unit hanging from my keys and he inquired.  “Charles, what’s that on your keys?”

I gave him a quick rundown of the product and a little demo of the app on my smartphone.  As he wrapped his around the Tile conceptually, he started to chuckle a bit to himself and I could tell that his wheels had begun turning.  “What are you thinking?” I asked him.  Richard began to articulate his idea of just how the Tile unit and app functioned, to which I responded: “Well, that’s not quite exactly how it works… but fundamentally, yes, you’ve got it!”  We agreed that it’s a very innovative product and an example of our discussion on technology and the human experience. I said to Richard: “You know, that’d be a great story to communicate as a short film.” He agreed and after we wrapped our conversation, I decided to write out our account which was followed soon after by a phone call to two of my most trusted filmmaking collaborators, directory of photography Gabriel J Lewis and writer, director, actor Ronnie Butler, Jr.  Ronnie helped me cast the short, Gabriel agreed to shoot it and they both agreed to help me produce the film.  Albeit the film wasn’t initially created for commercial purpose, we did share the work with Tile and their agency Praytell located here in Los Angeles. It was a delightful experience sharing the story and subsequently being showered with the latest run of new and improved Tiles gratis!  A special thank you to everyone who gave of their time, resources and creativity to help realize this project.