Chicago-based brand renovators Gertrude Inc. kicked off their Singha Transportraits campaign in Los Angeles; and enlisted the participation of now world renowned “street” artist Retna.  In this short brand video, I follow Retna through his process of interpreting the global beer company’s signature Mythical Lion into the special event which showcased the painting and unified consumers around the beer through a tried and true combination of music, art and libations. Congratulations to the team at Gertrude and the community of professionals and creatives with whom they collaborated around the world; as the program received 3 Telly Awards (1 bronze and 2 silver) at the 33rd annual Telly Awards.  Learn more at Artsy.net

CreditsProduced, Directed, Photographed and Edited by Charles Little IIClientSinghaAgencyGertrude, Inc.AwardsBronze Telly Award